The Primetime Moment is Fading
We’ve switched to new ways of watching what we love. According to Nielsen, streaming surpassed broadcast and cable TV viewing in December of 2022. And while streaming has increased in popularity, many consumers are moving away from paying for multiple streaming subscriptions and instead adopting Free Ad-supported Television (FAST). This presents an ironic shift from consumers not wanting ads to welcoming them — yet another chance for advertisers to connect with audiences.
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